Why is it important for a brand to educate and influence your audience through content?
Influences to your audiences through content are gold. When your customer like a comment, or share your content, they are telling you that your brand is offering something important in a sea of white-noise. Getting audience engagement is not simple, it takes consistency, creativity and a unified effort from all in your marketing group. At times it can be downright exhausting. Though striving to make engaging content is extremely challenging and demanding, those who do it perfectly find that it's worth it no matter what kind of content you have: videos, eBook, infographic, or blog posts. Here are some pointers for you in influencing and educating your audience through content.
Fully care about your audience
Once you start to truly know your audience through purchaser persons, it is time to ask yourself; do I really care about my customer? This is vital because you will require empathizing with your audience if you are going to make content they will engage with. When your team gathers to make a blog post, video or infographic, do not begin to ask. How can we create engagement for our brand?
In its place of, ask client-centred questions such as:
- What will help our audience get more value from our services/products?
- What can we generate that will enhance our reader’s day, encourage and inspire them?
- If I saw this content live, would I catch it interesting sufficient to halt in my tracks & read it?
- Would I deliver it on Twitter?
- Would I take the time to feedback on this?
- Would I provide it a like on Facebook?
Plan content making with your audience in mind 1st, and your brand 2nd. If you truly care about your audiences, they’ll truly care about your brand.
Genuinely grab interest
In the marketing sector, pretty much whole talks about the value of grabbing interest. But lots of marketers truly command the tears, laughs, and inspiration required to earn people’s valuable interest? Content The squatty Potty pulled it off terrifyingly great. Applying unconventional humour for an otherwise boring item, toilet stools, they got over 28,000,000 views on YouTube and over 6,000 comments,
At the other side end of the touching spectrum is a gratifying video of YouTube form Thai Life Insurance. Since it held and grabbed the interest of people across the globe, it has got more than 27,000,000 YouTube views and 7,000 comments since the first appearance in 2014.
One single thing these examples prove is that even boring items like life insurance and toilet, stunning engagement is possible if you grab your audience’s interest