Never heard of a KOL?
KOL’s are the people with a team who's most influential. They’re the people other are watching and whose lead other tend to follow. When a new plan is floated, when personal change is created, when a procedure is changed, the reaction of the KOL’s (Key Opinion Leaders) likely be reflected in there action of the group. If the KOL’s get it, if they’re on board with whatever is changing, and they demonstrate their help. There’s a huge chance the group will go along. But the key opinion leaders are suspicious, if they’re unsure if they’re flat out resistant, your success as a leader is in danger.
What are differences between KOL, blogger and influencer?
They all share the same goal - sharing content on the internet. However, the content they created is different from each other. Three characters are familiar with social media platforms with a certain amount of followers.
Bloggers tend to the most casual and down to earth type; this means the content they share will be related to their everyday life. Blogger is more like a fan's friend. For influencers, they tend to create content that is heavily base on trends. They take the role of an innovator to open the gate door for a trendy lifestyle - this is why many brands would like to corporate with influencers for brand building. At last - the KOLs, they mostly focus on the detail of the products and services which are related to a specific field of interest. In a way, they are more professional and able to act as social media journalists, writers, and politicians. Some KOLs are an expert on entrepreneurship.
Why KOL’s so vital for the companies on their marketing strategy:
Build up a KOL (Key Opinion Leader) engagement strategy:
Working with KOL’s requires contributing to your all marketing communication planned framework. It is vital to plan and made an approach to identify relevant KOL’s and understand their requirements, interest, and audience to make a sustainable long lasting relationship that makes importance for both parties. Developing your key opinion leaders engagement plan in this will assist resonate with personal influencers, their own sole personalities, companies which in turn will enhance the success rates of your activity and key opinion leaders.
Understand the Audiences & Communities of KOLs:
KOL’s are influential and have reached because they’ve made an audience and community of followers that love reading their opinions, or share the same interest. Key opinion leaders normally play several roles as bloggers, and critiques on a subject matter and are improving more compelling thanusual journalists. Key opinion leaders require keeping their audience pleased and are more discriminating towards the attentions of their adherents than promoting your product/brand. Somewhat than applying push tactics to sell your services, product, and brand. Support the key opinion leaders in finding engaging ways to support them a better link with their audience. This will dramatically boost your success rate and quality of relationship with your target key opinion leaders. Creating you KOL engagement plan in this will help resonate with personal influencers, their own sole personalities, brands that in turn will enhance the success rates of your activity and KOL struggles.
Create Compelling Content and Experiences:
As like PR, Key opinion marketing is about building reach, rather than paying via marketing dollars but that does not mean success for free. Making compelling content, with helpful info and engaging with the audience with experiences and occasions are critical to keeping the relationship alive