One of the most common misconceptions, which has deep and strong roots, is the unquestionable supremacy of the so-called Western beauty industry. Yet, what do you know, the things have been changing in this field with a surprising unprecedented speed. The most intriguing part is associated to one of the “taboos” of modern skin care industry. It turns out that the Western hemisphere, which enjoys praising itself for liberal views and elimination of any prejudices, strongly underestimates and even neglects men’s skin scare component of the beauty industry. What’s happening in Asia, particularly in South Korea, in the same field?
Asian Men’s Grooming Is Booming
If the following piece of information hadn’t come from the The Wall Street Journal’s reliable sources, then we would’ve had quite a few troubles in convincing you that the following data are true. Asian men’s skin care market gets more than 65% of the global market in this field. Can you believe it? It’s a huge, but not an unexpected surprise for the experts in this area that the Western Europe market combined with the entire North America claim no more than 30% of the men’s skin care market. And, that’s not all folks. Here are more mind blowing results. The men in South Korea spend as much as their fellows all over the Western Europe for the skin care products. That’s almost three times as much as the US men are spending at the moment. Only the Chinese market for men’s skin care products outmatches Korea.
Where’s The Future Of The Beauty Skin Care Industry?
It’s a well-known fact that men’s cosmetic industry couldn’t be even compared to the unparalleled one reserved for the women. We’re talking about an unfavorable ratio of 30:1 in terms of how much is being spent and invested for women. However, little did you know that the growth rate of the men’s skin care industry is 2:1 compared to women’s. What’s this supposed to mean? Well, no matter how this may sound strange to you, the very future of skin care beauty industry belongs to the men. It’s hard to predict accurately, when it’s going to happen exactly 5, 10 or 15 years from now, but the men’s grooming industry is going to become as lucrative and important as the cosmetic industry reserved for women. If you want to see what’s going to happen with the very future of the skin care industry, all you have to do is to keep an eye on Asia and especially Korea.
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